Joint Industry Committee for National Readership — JICNAR A committee formed in 1968 to run readership surveys, although continuous research and surveys have been undertaken since 1956. The committee comprises members of the Institute of Practitioners in Advertising, the Incorporated Society of… … Big dictionary of business and management
Sagacity Segmentation — is a means of segmenting a population of interest using life cycle stage, income and occupation variables. It is widely used in media analyses. The logic behind this segmentation systems is that as people pass through life, their aspirations and… … Wikipedia
ОБЪЕДИНЕННЫЙ КОМИТЕТ ПО ПРОВЕДЕНИЮ ОБЩЕНАЦИОНАЛЬНЫХ ОБСЛЕДОВАНИЙ ЧИТАТЕЛЕЙ — (Joint Industry Committee for National Readership Surveys) Комитет, созданный в 1968 г. для проведения обследования читателей, хотя постоянные обследования и исследования в этой области проводились с 1956 г. В Комитет входят представители… … Словарь бизнес-терминов
UNITED STATES OF AMERICA — UNITED STATES OF AMERICA, country in N. America. This article is arranged according to the following outline: introduction Colonial Era, 1654–1776 Early National Period, 1776–1820 German Jewish Period, 1820–1880 East European Jewish Period,… … Encyclopedia of Judaism
United Kingdom — a kingdom in NW Europe, consisting of Great Britain and Northern Ireland: formerly comprising Great Britain and Ireland 1801 1922. 58,610,182; 94,242 sq. mi. (244,100 sq. km). Cap.: London. Abbr.: U.K. Official name, United Kingdom of Great… … Universalium
Germany — /jerr meuh nee/, n. a republic in central Europe: after World War II divided into four zones, British, French, U.S., and Soviet, and in 1949 into East Germany and West Germany; East and West Germany were reunited in 1990. 84,068,216; 137,852 sq.… … Universalium
Spain — /spayn/, n. a kingdom in SW Europe. Including the Balearic and Canary islands, 39,244,195; 194,988 sq. mi. (505,019 sq. km). Cap.: Madrid. Spanish, España. * * * Spain Introduction Spain Background: Spain s powerful world empire of the 16th and… … Universalium
literature — /lit euhr euh cheuhr, choor , li treuh /, n. 1. writings in which expression and form, in connection with ideas of permanent and universal interest, are characteristic or essential features, as poetry, novels, history, biography, and essays. 2.… … Universalium
Australia — /aw strayl yeuh/, n. 1. a continent SE of Asia, between the Indian and the Pacific oceans. 18,438,824; 2,948,366 sq. mi. (7,636,270 sq. km). 2. Commonwealth of, a member of the Commonwealth of Nations, consisting of the federated states and… … Universalium
Indonesia — /in deuh nee zheuh, sheuh, zee euh, doh /, n. 1. See East Indies (def. 1). 2. Republic of. Formerly, Netherlands East Indies, Dutch East Indies. a republic in the Malay Archipelago consisting of 13,677 islands, including Sumatra, Java, Sulawesi,… … Universalium
Poland — /poh leuhnd/, n. a republic in E central Europe, on the Baltic Sea. 38,700,291; ab. 121,000 sq. mi. (313,400 sq. km). Cap.: Warsaw. Polish, Polska. * * * Poland Introduction Poland Background: Poland is an ancient nation that was conceived around … Universalium